It’s getting crisp out there! We shed our last summer thoughts and return to the city. Ready to hustle, ready to step in and out of line with the masses in our very own way. The new REHAB Fall/Winter 2018 collection returns to the concrete jungle with us, providing all the classic and casual footwear you need to stand out from the crowds. Hit the pavement with the rest of the city folk, but walk to your own beat. Find quality footwear that lets you go all out, be the one in a city of many, and express yourself through patterns and designs without compromise.
This year’s FALL/WINTER collection theme is REHAB CITY VIBES. The city is a raw, bare bones environment that requires wit and eccentricity to survive. It’s known as a concrete jungle not because it reminds us of nature, but because it’s a rush of energy with surprises and challenges popping up everywhere you look. The streets, the pavement, the alleyways teach us lessons of resilience, the elevators and entrances to grand buildings let us know when we’ve arrived. The city is tough, but sophisticated. Luxury is all around, but you have to stay grounded. In the city, we’re all the same yet radically different. Boots hit subway escalators and sneakers choose the stairs. Grey days are followed by dazzling nights and we need to be prepared for anything. The weather, like the people and the vibe in a city can change from one second to the next. Cross the street with style, never apologise for your strut but keep it humble. Go to work in the morning and head to the bar at night without changing your footwear. You need solid shoes to handle those concrete slabs. Fit in with the greys, browns and blacks of the city streets, but find originality in the details. Appreciate the rawness of an abandoned building, then find a way to make it work for you. This is man-made nature, and we adjust to stand out.
REHAB CITY VIBES presents classic and casual men’s and women’s shoes made for wandering the pavement. Even in a crowd crossing the street, you march to your own drum. Join that urban hustle with confidence, and let your shoes do the talking.